Meta Ads and Lead Generation for Real Estate Developers

Heed is a presales marketing agency for real estate developers, powered by a remote team of 17 specialists. We run Meta ads for new construction and preconstruction projects, and we build everything that sits behind those ads: the landing page, the qualifying survey, the follow-up and the booking. The result is a sales team that spends its week talking to buyers who are actually ready to buy. Most developers come to us after one of two experiences. Some have never run paid ads. They sell through a broker, a listing, a sign at the entrance and whatever referrals come in, so the pace of sales depends on who happens to find them. Others have already hired an agency. They got a steady stream of leads and a monthly report that looked healthy, but very few of those leads ever turned into a real conversation, let alone a signed contract. These are two sides of the same problem. Nobody built the path that takes a stranger scrolling on their phone and puts them across the table from your sales team. That path is what we build. An ad only earns attention. What happens next decides whether that attention becomes a buyer: the page they land on, the questions they're asked, how quickly someone gets back to them, and whether anyone stays in touch during the months most people take to decide on a home. We set all of that up first, and only then do we start spending your money. Every campaign starts with a conversation about the project itself. Who is this home for? Where are they living now? What would make them leave a rental or an older house for this one? Those answers shape the creative, the targeting and the survey questions, which is why our campaigns don't read like generic real estate ads. We also come at this differently because of where we started. Heed spent years producing 3D renderings and animations for unbuilt projects, and that work is still done in-house. For a preconstruction project with nothing to photograph yet, this matters a lot. Buyers commit to a floor plan when they can picture themselves living in it, and good visuals do most of that work before anyone picks up the phone. Why developers choose Heed for real estate lead generation * We build the funnel before we spend a dollar on ads * Buyers are qualified on budget, timeline and pre-approval before they reach your calendar * Text and email follow-up that runs for months, not days * Renderings, animations and video made by our own team * Reporting on calls booked, cost per call and contracts signed, not just impressions and clicks * A dedicated manager and a team that works across time zones What is included in Heed's real estate lead generation system? * Meta ads management for Facebook and Instagram * Ad creative: renderings, animations, video and static ads * Landing pages and property websites * Qualifying surveys and lead forms * Text and email follow-up automations * Calendar booking for your sales team * CRM integration (HubSpot, GoHighLevel and others) * Email newsletters and social media content * Weekly performance reporting Every part of the system has one job: turn interest into a qualified conversation with your sales team. We also run a dedicated version of this system for land developers and lot communities that need to sell out. Trusted by developers across the US Heed has worked with brands like Aston Martin Residences, Carriage Properties, Magnolia Capital, and Hudson & Bloum on the visuals that launched their projects. Our lead generation work grew out of that same presales focus. When we ran the full system for a ranch community in Texas, the developer went from a month with no sales to 10 lots sold in the first month of the campaign, close to $1 million in revenue. We now build that same system for homes, townhomes and condos, whether they're still on paper or already standing. What affects the cost of real estate ads and lead generation? * How many homes or units you need to sell, and by when * Your price point and the size of the buyer pool * Your monthly ad budget * Whether you already have renderings, video and a website, or need them made * How many markets or buyer groups the campaign needs to reach * The CRM and sales tools your team already uses Pricing comes in three parts: a one-time setup fee, a monthly management fee and your ad spend. On the first call we work backwards from your sales goal and show you, honestly, what it takes to get there. Where we work Heed runs campaigns for developers across the US, from preconstruction condos in Miami and Chicago to townhome communities in Dallas and Austin, new homes in Los Angeles and New York, and land communities across Texas. This service is US-only, which keeps our targeting, our follow-up and our sense of each market sharp. Why Heed? Because the ad is the easy part. Plenty of agencies can get you leads. Far fewer will build the page, the questions and the follow-up that turn those leads into people sitting down with your sales team, and then report on whether homes actually sold. We think like presales people because that's what we've always been. We're not a media buying shop that hands you a list of names. We're Heed, your end-to-end presales partner. Have homes to sell? Book a short strategy call with Heed, or email our team at hello@weareheed.com and tell us what you're building. We'll show you what it would take to fill your calendar with buyers who are ready to talk.